An open letter to Fritz Henderson
To Fritz Henderson, President, General Motors:OK, Mr Henderson, listen up, because this plan is short, sweet and may be the only way to save what's left of GM.
You are on the right track recognizing that one of GM's big mistakes was keeping multiple divisions that make similar cars. You just need to take more drastic action to save what is left.
First - Dump Cadillac, Buick and GMC as well as Pontiac, Saturn, Saab & Hummer. Yes - Do it. Cadillac is past it's prime and represents gas guzzling excess. Attempts to change that in the eyes of Americans will fail. Sell the Cadillac division or close it down now.
Buick - Shut it down. Old people who can't buy Buicks will buy a decent alternative. Those sales can be transferred - trust me and read on...
GMC & the GM name/brand. Kill it. More than anything, the GM brand contains negative marketing to consumers due the the recent problems. GM started as a merging of many good auto companies - the best of which is the one that needs to be saved: Chevrolet.
Here is the plan. Kill GM. Dump Cadillac, Buick and GMC. Turn GM back into Chevrolet. Chevy has the best positive appeal to consumers. Use that to your advantage for Marketing. Go back to the old "Baseball, Hot Dogs, Apple Pie and Chevrolet" appeal to Americans who will be patriotic to the Chevy brand.
Chevy has the best potential:
Green / Environmental: Chevy Volt
Sports: Corvette / Camaro
Economy: Cobalt
Mid Size: Malibu
Full Size: Impala
Trucks: Chevy Trucks can replace GM trucks. Most were the same anyway.
Fix the problems with existing models like the Cobalt IMMEDIATELY. That means upgrade components like brakes and front-end components. Don't cheap out. Hey - if the kids can put cross-drilled rotors and upgrade and race Cobalts, what the heck is wrong with you spending a few more bucks to make a great little car?
Make a new model for the old geezers to buy since Buick is gone. Hell, call it a Chevrolet Buick Roadmaster Classic and put portholes on the side if you have to.
Announce the death of GM and the re-birth of Chevrolet. Do it right and in a few years you will reap great rewards.
Pretend it was your idea. I don't need the credit or the fame. I'd just like to see a great American car company survive, and know it's going to take balls to do it.
Agree agree agree! Great letter. I hope they see this.